Profits are not distributed as dividends but are retained or donated. This allows for massive capital reserves and R&D spending.
The watch functions as a store of value and a social signal, often retaining or appreciating in value unlike traditional consumer goods.
Scarcity is maintained through strict inventory controls, creating "Waitlists" that function as a brand desirability mechanic.
While supporting environmental initiatives ("Perpetual Planet"), the specific supply chain details remain private due to trust laws.
The Verdict: The "Charity" status effectively acts as a corporate shield against transparency. While legal, it allows one of the world's most profitable brands to operate in total secrecy.
The purchase process requires the consumer to build a "relationship" with the dealer, reversing the typical power dynamic of retail.